Boblo's is a unique, luxurious, up-scale Patisserie. The branding and marketing had to be such, which would be utterly unique, striking, catchy, and beautiful at the same time. Here's how I did it:
Firstly, we gave the name "Boblo" a meaning, which is Endearing and Delightful, Exquisite and Scrumptious Fun and remember-able slogans were given e.g. "Will you be my Boblo?", "There is always time for some Boblos.", "Would you give someone your last Boblo?"
The interior is designed around the same theme, the complete packaging and branding kit was developed. In order to increase brand awareness outdoor advertising was also done which included hoardings, streamers, radio advertisements and flyer distribution.
Social media post themes were designed accordingly
SM Campaigns/Radio/Print/Media campaigns were strategized accordingly
To complete the branding cycle, the entire visiting/buying experience was tailored around Boblo's concept. Social media posts included pictures, videos, reels, advertisements and slogan posts. Organic and Paid Campaigns were utilized to increase brand awareness and increase shop foot fall.
SM reach increased by 300% in the first 2 months
Google Local Business was created and SEO was performed, calls increased by 20x.
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