DIGITAL MARKETING Skills

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Googla Analytics IQ Certified. 

Professional level user of Google Analytics, I use it to track website performance, make changes according to data and to prepare monthly website performance reports.

Google Ads Display Certified.

In-depth knowledge of Google Ads. Expert in running campaigns for websites, videos, and YouTube videos. Ample amount of experience in updating ads on the go for enhanced reach and better overall campaign results. Experienced in running Display campaigns, Search campaigns, Google Shopping ads by inserting product feeds through Google Merchant Centre. 

Google Tag Manager Fundaments Certified

In-depth knowledge and ample amount of experience in implementing and using GTM for various websites to track events and conversions.

In-depth knowledge of Facebook Ads for different industries and demographics. 3 years of experience running Facebook ads for different locations and audience types.

Regular user of Hubspot CRM and Hubspot Marketing Hub

In-depth knowledge of Ahrefs and SEMrush for search engine optimization of website and for compiling monthly performance reports.

Professional user of:

- Adobe Photoshop

- Adobe Premiere Pro

- Adobe After Effects

- Adobe Illustrator

Frequent User of Google Search Console for monitoring performance of top searched keywords for various websites. 

Professional user of the Google Keyword Planner for enhancing SEO and planning keywords for various ad campaigns across different channels.

Expert user of the following:

1. Microsoft Office

2. Microsoft PowerPoint

3. Microsoft Excel

4. Microsoft Outlook

Basic familiarity and working knowledge of Marketo and Salesforce

Using Google Optimize to conduct A/B Testing on landing pages and in-turn perfectly executing conversion rate optimization for maximum leads and purchases